An email opt-out confirmation page is a webpage displayed to users after they unsubscribe from emails, allowing companies to personalize the opt-out experience for their audience. It offers many advantages for the brands, including:

• Branding: Reinforces brand identity, even during opt-out.
• Audience feedback: Collects reasons for unsubscribing to improve content.
• Retention opportunity: Offers options to adjust preferences instead of full opt-out, potentially retaining subscribers.

Inflection makes it easy to use your custom email opt-out confirmation page in your emails. Follow the steps mentioned below to use it.

How to set up custom opt-out confirmation page in Inflection

1. Go to the Settings, and navigate to the Email Settings and click the Edit button.

2. You will see the option to turn on the opt-out confirmation page option. Use the toggle to turn it on.

3. Paste the URL of the custom opt-out confirmation page in the field and click Save.

Now you have successfully set up the custom opt-out confirmation page for all of your emails. You can use it for opt-out surveys, audience feedbacks, offering alternative content, showing product offers, cool features etc.