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What business metric will this journey impact? Free-paid conversion
Who will this journey target? Describe the audience in plain language. Members of our free plan.
What will the audience experience be? Describe the overall flow in plain language.
A new journey member will receive a welcome email personalized by Persona.The next few emails will encourage free plan members to create an item in the product.Once they reach that milestone, they should receive the next few emails encouraging them to reach the next milestone: activate the item.Once they reach that milestone, they should receive the next few emails, encouraging them to reach the next milestone.If at any point the user upgrades to a paid workspace, they should be dropped from the flow.Number of emails in journey: 10
Personalization:
Each persona will receive messaging tailored to the persona. Our personas are:When a milestone behavior is completed, users should move to the next milestone emails. Our milestone behaviors are:Follow-up: Describe the ideal experience a user will have after completing this journey.
If the user upgrades to paid, they will receive onboarding emails from their account CSM. These are sent from another system.If the user does not upgrade to paid, they will receive ongoing newsletters and product release announcements. These are sent from another system.