The unsubscribe link is an important part of every email communication. It allows recipients to choose not to receive future emails from your organization. In Inflection, you can also customize the unsubscribe link confirmation page to match your branding and message.
The unsubscribe link is automatically included in the email header by default.
When a contact clicks on the unsubscribe link, their subscription status in the Contact record is updated to "unsubscribed" by setting the value of the "unsubscribed" contact field to True.
<aside> ℹ️ Info: "Unsubscribed" is a unique contact property that can only have "Two Way" as its Sync Preference. This ensures that the latest subscription status is synchronized across all data connections.
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The two-step unsubscribe process adds an additional layer of confirmation. It confirms customer intent to unsubscribe, preventing accidental opt-outs. This process improves user experience and also protects against automated bots that could trigger unintended unsubscribe actions, preserving the integrity of your subscriber list.
To enable it, go to Settings > Email Settings > Two-Step Opt Out and toggle the switch**.**
For both configurations, all unsubscribe links in the email, including the email header, will be modified accordingly.
<aside> 🚧 Note: Gmail may only display the unsubscribe link in the header after completing its internal trust check process.
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By default, users will be redirected to a default landing page after clicking on the unsubscribe link in an email (if Two Step Unsubscribe is enabled).
Using a custom configuration page URL for your unsubscribe link allows you to personalize the experience for your users. After clicking on the unsubscribe link in an email, users will be redirected to the URL you set. This page can be tailored to provide a customized confirmation message.
To configure a custom unsubscribe link,
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💡 Remember to ensure that the unsubscribe URL begins with http or https to comply with email client requirements.
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