Monthly Marketed Contacts (MMC) Dashboard

The MMC Dashboard helps you understand how many contacts you’ve processed in a given month, giving you visibility into MMC and non-MMC usage at both a high level and a journey-by-journey level.

What are Monthly Marketed Contacts (MMC)?

MMCs are unique contacts (unique by email address) who route through one or more Inflection journeys in a given calendar month (i.e. August 1-August 31).

• Inflection does not charge for contact database volume, marketable contacts, seats or data volumes.
• Non-personalized batch journeys (i.e. Newsletters) do not count against MMC cap, provided there are no MMC-triggering elements in the batch journey.

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Read a more detailed MMC description here: Monthly Marketed Contacts (MMCs).

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Proactive MMC Visibility

Inflection now provides proactive MMC indicators throughout the platform, helping you understand MMC classification before you publish so you can optimize your marketing spend.

Journey Top Bar - MMC Status Badge

When you open any journey, you'll see an MMC or Non-MMC badge in the top navigation bar that indicates the journey's current classification.

How to use:

• MMC Badge: Indicates the journey qualifies as MMC. Hover over the info icon to see the specific reasons why.
• Non-MMC Badge: Indicates the journey does not qualify as MMC. Hover over the info icon to see "What is MMC?" explanatory text.
• Refresh Icon: Click the refresh icon in the top bar to update the MMC status after making changes to the journey.

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Important: If you update an asset (e.g., email) from MMC to Non-MMC, the journey's MMC status will not auto-update. You must click the Refresh button in the top bar to recalculate the MMC status.

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Email Template MMC Tags

Both MMC and Non-MMC labels now appear on all email templates throughout the platform, making it easy to choose the right assets when building journeys.