- Delete Contacts Journey Flowstep: Journeys now include a “Delete contacts” step, found under Lists & Data in the flowstep menu. Any contact who reaches it is permanently removed from Inflection, along with their list and campaign membership. It works in both scheduled and trigger journeys, and it is always the final step in a flow since nothing can run after it. The step shows a running count of contacts deleted and in progress, and you can open a report listing every deleted contact with the date and time, then export it. An “Allow recreate” setting controls whether that person can enter your database again later. This is built for privacy requests, test data cleanup, and keeping your contact database accurate. Product documentation found here.
- More Flow Steps in Trigger Journeys: Trigger journeys now support three steps that were previously only available in scheduled journeys: Add to static list, Remove from static list, and Run outbound webhook. You can now build a real-time flow that reacts to an action, updates list membership, and notifies a downstream system all in one place, instead of waiting for a scheduled run. Product documentation found here.
- Hours as a Time Unit in Audience Filters: When building a dynamic list or setting audience criteria on website or marketing activity, you can now filter by hour in addition to day, week, and month. So “visited the pricing page in the past 4 hours” is now possible, where previously the shortest window was a full day. This makes same-day follow-up and high-intent targeting far more precise. Product documentation found here.
- Preview for Advanced HTML Emails: Emails built with the HTML editor (Advanced) now have a full preview, which previously was only available for emails built in the drag and drop (Visual) editor. Open the preview to see your email rendered as recipients will see it, toggle between desktop and mobile views, and enter any contact’s email address to see their personalization fields resolve with real values. This removes the guesswork from hand-coded emails and cuts down on test sends. Product documentation found here.
- Marketing Activity in Tokens: Tokens can now pull from a contact’s marketing activity, not just their profile fields. You can reference page visits, email opens and clicks, form submissions, inbound webhook submissions, and Salesforce campaign membership, and either count them over a time window or return the most recent one. For example, “you’ve visited our pricing page 3 times this month,” or an email that references the last webinar someone registered for. Conditions let you narrow to a specific URL, page title, referrer, UTM value, form name, webhook name, or campaign type, and every token takes a fallback value so contacts with no activity still get clean copy. There are 12 new functions and 16 condition helpers in total, with the full reference in the docs. Product documentation found here.
- “Deleted” Label on Removed Email Asset: When an email asset gets deleted in Inflection, you’ll now see a clear “Deleted” label instead of wondering what happened. If an audience filter points to an email template that has since been deleted, the filter keeps working and the template name carries a yellow “Deleted” tag. Small change, but it removes a common source of confusion when auditing older lists and campaigns.
- Amplitude Integration (Group Properties): An extension of our Amplitude integration that brings org-level data into Inflection. Amplitude stores org and workspace attributes such as plan type, entitlements, and billing cycle as “group properties.” This update syncs them in, so you can build audiences and target journeys on org-level data, not just individual user activity. For example, target everyone in orgs on a Starter plan, or exclude demo accounts from your sends. Product documentation found here.
- Unified Mapping v2: A major upgrade to Unified Mapping, the screen where your connected data sources map to Inflection fields. You’ll be able to manage far more of this yourself: map contact, account, and user fields, add and delete fields, connect and map data warehouse data, and set multiple sources per field, all from one place. Product documentation found here.
- Inbound Webhooks and Forms Redesign: We’ve rebuilt the setup and management experience for inbound webhooks and forms. Setup is a simpler two-step flow: create the endpoint, then map the fields. You send a sample payload, Inflection detects the fields for you, and you map them to contact fields on one screen. Each connection now has a single details page showing submissions, groups, errors, and connection health at a glance, plus pause, resume, and disable controls. All your forms now appear in one unified list regardless of provider, and creating a new form walks you through Inflection forms, Webflow, Formstack, or a custom form connection. Inbound webhooks documentation found here. Custom forms documentation found here. Inflection forms documentation found here.
- Bot Filtering and Engagement Deduplication: Email reports will be able to strip out automated opens and clicks so your numbers reflect real people. Security scanners and link checkers routinely open every image and follow every link in an email the moment it arrives, and privacy services such as Apple Mail Privacy Protection and Gmail’s image proxy pre-load tracking images whether or not anyone actually reads the message. A Bot filter control on the email report gives you the ability to exclude suspected bot activity. Alongside this, repeat opens from the same person on the same send are consolidated into a single counted open, so your open count reflects distinct readers rather than raw image loads.