Emails

Inflection’s email editor is built with BeeFree.io. This article will walk through the steps and considerations when building an email in Inflection.

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Create a new email

1. Navigate to Emails on the left panel.

2. Click New email.

3. Name the email, select the appropriate editor, and categorize the email (Marketing or Transactional).

4. Choose to create an email from scratch (Start from scratch) or select an existing template.

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Asset Settings

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Email Settings

When an email is created, Email settings will slide out on the right. Here you can:

• Add/edit subject line, sender name
• Add/edit pre-header
• Update sender details like name, email, and reply to email
• Add/edit Cc and Bcc contacts
• See the email category (marketing or transactional)
• Select to ignore communications limits

Click Done after entering all the information. To view or update these settings, select Email settings in the top navigation of your email asset.

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UTM Parameters

Select UTM parameters in the top navigation of your email asset to view and/or update UTM parameters. Here you can:

• Overwrite global default parameters
• Add/edit custom parameters

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Mark as template

To make the email asset available as a template (for others to use as a starting point in their email builds), select Mark as template. The template will retain all current content and email settings. Once marked, the tag Template will be shown next to the email name in the Emails list. Templates are just regular emails that happen to be reusable. You can:

• Open the template from the Emails list.
• Modify its content or settings.
• These changes will update the template and affect any future emails created from it.
• Editing a template will not affect any emails already created from the template.

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Template Tips & Best Practices

• Name templates clearly so they’re easily discoverable (e.g., “Promo Template – Summer 2025”).
• Use templates for:
  • Recurring campaign formats
  • Product updates
  • Onboarding flows

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Build with Visual Editor

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Preview, Export, and Test

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Preview

Preview email designs on desktop and mobile devices:

1. Click the ellipsis icon on the top right of the page.
2. Select Preview from the drop down.

3. Update the menu options to preview the email:
   1. In light and dark mode
   2. On a desktop, tablet and mobile
   3. In custom dimensions

4. Click the back arrow (top left) or exit icon (top right) to exit preview mode.

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Export as HTML

To export an email as an HTML file:

1. Click the ellipsis icon on the top right side of the email editor page.
2. Select Export html.

An HTML file will download to your device.

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Send test email

Send a test email to yourself, a colleague, or to your team:

1. Click on the ellipsis icon on the top right side.
2. Select Send test email.
3. In Send to, enter the email(s) to send the test email to.
4. In Preview as a specific user, enter the email address of an Inflection contact or user.
5. Click Send preview.

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Create an Unsubscribe link

To configure an unsubscribe link in your emails:

1. Select the text you want to link.

2. Select the Special links option on the tool bar that appears.

3. Select unsubscribe and select the token that slides out. The link is now configured.