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What is an MMC?

Inflection pricing is based on MMCs, or Monthly Marketed Contacts.
  • MMCs are unique contacts (unique by email address) who route through one or more Inflection journeys in a given calendar month (i.e. August 1-August 31).
  • Inflection does not charge for contact database volume, marketable contacts, seats or data volumes.
  • Non-personalized batch journeys (i.e. Newsletters) do not count against MMC cap, provided there are no MMC-triggering elements in the batch journey.

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MMC Journeys

A journey’s contacts will be MMC-qualifying if ANY of the following criteria is met:

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Journey Settings

  • Journey schedule is set to Recurring or High frequency.
  • Journey settings contain Exit criteria.

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Email Action Flow Steps

  • Journey has a Send email flow step or Send internal email alert flow step where the email includes a Token, Column Accessor Token or Jinja templating.

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Journey Control Flow Steps

  • Journey canvas contains Branch by value flow step.
  • Journey canvas contains Branch by token flow step.
    • Note: abSplit() and randint() tokens are exceptions and are not MMC-qualifying.
  • Journey canvas contains Branch by filter flow step.
  • Journey canvas contains Nested journey flow step.

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Integration Flow Steps

  • Journey canvas contains Run outbound webhook flow step.
  • Journey canvas contains Add to Salesforce Campaign flow step.

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List Action Flow Steps

  • Journey canvas contains Add to static list or Remove from static list flow steps.

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Data Action Flow Steps

  • Journey canvas contains Update value flow step.

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Trigger Journeys

Every contact who enters a Trigger Journey counts toward your MMC for that month. Unlike Scheduled Journeys — which are MMC-qualifying only when they include one of the elements above — Trigger Journeys are always MMC-qualifying, because they deliver personalized, real-time follow-up to individual contacts.
  • A contact is counted as one MMC per calendar month (unique by email), even if they trigger the journey multiple times.
  • The contact is counted in the month they are enrolled, when the trigger fires.
Learn more about real-time enrollment: Trigger Journeys

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Non-MMC Journeys

Journeys that do not meet the criteria above are non-MMC batch journeys.
  • If a contact is only in non-MMC batch journeys, the contact will not count as an MMC.
  • Inflection applies a high ceiling for non-MMC batch contacts. It is typically a multiplier of your MMC cap (see your contract for details).
  • The intention is to allow you to consolidate your email communications in one place, while only paying for your highest-value (personalized) emails.