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Unsubscribe Configuration

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Default Settings

By default, an unsubscribe link is automatically included in the email header of each marketing email. Inflection’s standard unsubscribe link is included in every email’s header and resolves to Inflection’s default opt-out page. Best for fast setup and full per-email unsubscribe-rate reporting. When a contact clicks on the unsubscribe link, their unsubscribed contact field sets to True. Inflection will automatically exclude unsubscribed contacts from marketing sends.
“Unsubscribed” is a unique contact property that can only have Two Way as its Salesforce Sync Preference. This ensures that the latest subscription status is synchronized across all data connections.

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Two-Step Opt Out

The two-step unsubscribe process adds an additional layer of confirmation. It confirms customer intent to unsubscribe, preventing accidental opt-outs. This process improves user experience and also protects against automated bots that could trigger unintended unsubscribe actions, preserving the integrity of your subscriber list. To enable it, go to Settings > Email Settings > Two step opt-out and toggle the switch.
Two-step opt-out does not apply while a custom unsubscribe page is set. To use it, switch off Custom unsubscribe page first.
Unsubscribe configuration in Email Settings showing the Two step opt-out, Custom unsubscribe page, and Custom opt-out confirmation page toggles When two-step opt-out or a custom opt-out confirmation page is on, all unsubscribe links in the email, including the email header, are modified accordingly. A custom unsubscribe page changes only the {{unsubscribe_url}} links in the email body — the email header link stays on Inflection.
Gmail may only display the unsubscribe link in the header after completing its internal trust check process.

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Custom Unsubscribe Page

Send contacts to your own opt-out or preference page instead of Inflection’s unsubscribe page. When a custom unsubscribe page is set, every {{unsubscribe_url}} link in your emails — in both scheduled and trigger journeys — points to your URL, exactly as entered. The link still doesn’t count toward MMC. Use a custom unsubscribe page when you manage email preferences outside Inflection, for example in a preference center that offers topic-level opt-outs.
Inflection does not record unsubscribes made on your custom page. To keep a contact’s unsubscribed field up to date, send the opt-out back to Inflection using the API, Inflection Forms, or Inbound Webhooks. Inflection excludes contacts from marketing sends, and runs unsubscribe-based triggers, based on that field.

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Set Up a Custom Unsubscribe Page

  1. In Settings, navigate to Email Settings and click Edit.
  2. Under Unsubscribe configuration, switch on Custom unsubscribe page.
  3. Enter the URL of your opt-out or preference page. The URL must begin with http or https.
  4. Click Save.
  5. Review the Custom Unsubscribe affects email reporting message and click Switch to Custom Unsubscribe.
The card now shows ENABLED and your URL. Unsubscribe configuration in Email Settings with Custom unsubscribe page switched on and the URL field

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What Changes When a Custom Page Is Set

  • Unsubscribe links in emails point to your custom URL.
  • Email reporting no longer links unsubscribes to specific emails or journeys. The unsubscribe count in email reports shows 0.
  • Two-step opt-out is switched off and doesn’t apply while the custom page is set.
  • One-click unsubscribe in the inbox (the unsubscribe option some email clients show next to the sender name) still uses Inflection’s link. Contacts who unsubscribe this way are marked unsubscribed in Inflection.
The setting applies when a journey prepares its email step. Publish or run a journey after changing the setting to use the new link. Journeys that are already running may keep the previous link for a while.

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Switch Back to Inflection’s Unsubscribe Page

  1. In Settings > Email Settings, click Edit.
  2. Switch off Custom unsubscribe page and click Save.
Unsubscribe links go back to Inflection’s unsubscribe page. Two step opt-out stays off until you switch it on again.

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FAQ

No. Send the opt-out back to Inflection using the API, Inflection Forms, or Inbound Webhooks so the contact’s unsubscribed field is updated.
No. The custom unsubscribe page applies to the whole workspace.
No. Like Inflection’s own unsubscribe link, the {{unsubscribe_url}} link doesn’t count toward MMC. A link to your preference page that you add to the email yourself, without the token, is treated as a regular link.
While a custom unsubscribe page is set, Inflection can’t link unsubscribes to specific emails or journeys, so unsubscribe counts in email reports show 0.

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Custom Opt-out Confirmation Page

Optionally, send contacts to a branded confirmation page after they unsubscribe. An email opt-out confirmation page is a webpage displayed to users after they unsubscribe from emails, allowing companies to personalize the opt-out experience for their audience. It offers many advantages for the brands, including:
  • Branding: Reinforces brand identity, even during opt-out.
  • Audience feedback: Collects reasons for unsubscribing to improve content.
  • Retention opportunity: Offers options to adjust preferences instead of full opt-out, potentially retaining subscribers.
Inflection makes it easy to use your custom email opt-out confirmation page in your emails. Follow the steps mentioned below to use it.

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Steps to Configure

  1. In Settings, navigate to Email Settings and click the Edit button. Email Settings page in Settings with the Edit button highlighted
  2. You will see the option to turn on the opt-out confirmation page option. Use the toggle to turn it on. Opt-out confirmation page toggle in Email Settings
  3. Paste the URL of the custom opt-out confirmation page in the field and click Save. Field for the custom opt-out confirmation page URL with the Save button
Now you have successfully set up the custom opt-out confirmation page for all of your emails. You can use it for opt-out surveys, audience feedbacks, offering alternative content, showing product offers, cool features etc.
Remember to ensure that the unsubscribe URL begins with http or https to comply with email client requirements.

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Communications Limits

Communication limits can be used to prevent crowding end-user inboxes with multiple emails coming from different journeys. This can reduce marketing fatigue and unsubscribes.

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Configure Global Communications Limits

  1. Go to Settings > Communication Limits. Click on “Edit” at the top right corner. Set the Toggle to active next to the “Global Communication Limits” Global Communication Limits toggle in the Communication Limits settings
  2. Choose which kind of limits you want to set. You can set Daily Limits, Weekly Limits or both.
  3. Click save. Communication limits are now enabled. Customers will not receive emails if they exceed Daily OR Weekly limits.
Limits are applied on a rolling window from the time of sending.For example, if an email is sent at 9:00 AM on Monday, 17th Feb:
  1. Emails sent between 9:00 AM Sunday, 16 Feb → 9:00 AM Monday, 17 Feb are considered for daily limits
  2. Emails sent between 9:00 AM Monday, 10 Feb → 9:00 AM Monday, 17 Feb are considered for Weekly Limits

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Override Communication Limits

You can override communication limits at 3 levels.
  1. When Ignore Send Limit is enabled on a Journey, all emails within the journey will be sent to users, even if they exceed the daily or weekly limits
  2. When Ignore Send Limit is enabled on an Email Asset, all flowsteps using that email Asset across different journeys will get sent to users, even if they exceed the daily or weekly limits
  3. When Ignore Send Limit is enabled on a Flowstep, the email will get sent to users, even if they exceed the daily or weekly limits

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Journeys

  1. Open the Journey
  2. In the left panel, go to Journey Settings
  3. In the Email Delivery Control section, set the toggle to active next to Ignore Send Limits
Ignore Send Limits toggle in the Email Delivery Control section of Journey Settings

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Email Asset

  1. Go to Assets → Email. Open the Asset.
    • Visual Editor Emails
      1. Click on the Email Settings on the top right Email Settings button at the top right of the visual editor
      2. In the Settings panel, navigate to “Email Delivery Control” section at the bottom
      3. Set the toggle to active, next to “Ignore Send Limits”
    • Advanced Editor Emails
      1. On the Left panel, go to “Email Delivery Control” section at the bottom Email Delivery Control section in the left panel of the advanced editor
      2. Set the toggle to active next to “Ignore Send Limits”

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Email Flowstep

  1. Open the Journey.
  2. Click on the Email Flowstep. Click on the Pencil Icon to open the Email Preview Pencil icon on the email flowstep that opens the Email Preview
  3. In the Email Preview, navigate to “Email Delivery Control” section on the right bottom side
  4. Set the toggle to active next to “Ignore Send Limits”

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Email Tracking

Every email in Inflection has three tracking switches that control what engagement data is collected when recipients interact with your emails. All three switches default to on for new emails.

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Tracking Switches

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Track Opens

When enabled, Inflection tracks whether a recipient opened your email. Disable this to stop collecting open data for this email. When enabled, Inflection tracks when a recipient clicks any link in your email. Disable this to send links without click tracking.

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Identify Visitors on Your Website

When enabled, a recipient who clicks a link in your email is identified as a known visitor on your website (requires website tracking to be set up). Disable this if you do not want email link clicks to trigger website visitor identification. Email Tracking section of the email settings drawer with the Track opens, Track link clicks, and Identify visitors on your website switches
All three switches default to on when you create a new email or clone an existing one. When you clone an email, the clone inherits the tracking settings from the original.

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Tracking States

Each email displays a tracking badge on the Emails list page:
  • Full — All three tracking switches are on (green badge)
  • Partial — One or two switches are on, but not all three (orange badge)
  • None — All three switches are off (gray badge)
Hover over the badge to see which switches are on and which are off.

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Warning Banner

When you turn off one or more tracking switches, a warning banner appears at the top of the email settings drawer. The banner tells you which tracking capabilities are disabled and reminds you that this affects reporting data for this email.