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  1. Navigate to: Assets → Inbound Webhook
  2. Click “New Connection”
  3. Select LinkedIn from the list of connection types
  4. Provide a Connection Name and optional Description
  5. Choose an Authentication Method:
    • No Auth
    • Basic Auth
    • API Key
  6. Enable or disable “Create New Contact”:
    • ✅ Enabled – Inflection will create a new contact when a new email is received
    • ❌ Disabled – Only updates to existing contacts will be allowed
  7. Click “Generate Webhook” to finalize the setup
  8. Copy the Webhook URL and authentication details (if applicable)
You can integrate LinkedIn Lead Gen Forms with Inflection using two methods:
  1. Via Zapier – A no-code solution for easy setup
  2. By Creating a LinkedIn App – A direct integration for advanced users
With these options, you can automatically send lead data from LinkedIn to Inflection and use it for contact updates, audience segmentation, and journey triggers
Zapier allows you to connect LinkedIn Lead Gen Forms with Inflection without any coding. Follow these steps:

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Step 1: Create a Zap

  1. Log in to your Zapier account (zapier.com).
  2. Click “Create Zap”.
  3. In the Trigger section, search for “LinkedIn Ads”.
  4. Select “New Lead Gen Form Response” as the trigger event.
  5. Click “Continue” and connect your LinkedIn Ads account.
  6. Choose the Lead Gen Form you want to use.

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Step 2: Connect Inflection

  1. In the Action section, search for “Webhook by Zapier”.
  2. Choose “POST” as the action event.
  3. Click “Continue” and enter the Inflection Webhook URL (from your Data Sync Connection in Inflection).
  4. Select “JSON” as the payload format.
  5. Map the LinkedIn lead fields (e.g., Name, Email, Phone Number) to Inflection’s contact fields.
  6. Click “Continue” and test the Zap.

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Step 3: Activate the Zap

  1. Click “Turn on Zap” to activate the integration.
  2. Now, every new lead from your LinkedIn Lead Gen Form will be automatically sent to Inflection.

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Step 1: Set Up a LinkedIn App

  1. Go to LinkedIn Developer Portal
  2. Create a new app or use an existing one
  3. In the app dashboard:
    • Navigate to Products and request access to Marketing Developer Platform
    • Ensure you have permission to use the Lead Gen Forms API

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Step 2: Configure Webhook with Challenge Response

  1. Go to your app’s Webhooks section
  2. Click Add Webhook
  3. Enter:
    • Webhook URL – Paste the URL generated in Inflection
    • Event Type – Choose leadGen.formResponse
    • Token (optional) – You can leave this blank if not used
Inflection automatically handles challenge-response validation required by LinkedIn
Save the configurationLinkedIn will send a test challenge request. Inflection’s backend will respond with the challenge token and validate the webhook.

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Monitor Webhook Submissions

  • View real-time submission counts on the Connection Details page

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Step 1: Enable Fields for Mapping

  1. Go to the Submission Fields tab
  2. Click Edit
  3. Enable required fields for mapping
Only enabled fields will be available in dynamic lists and journeys

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Step 2: Map Submission Fields to Contact Properties

  1. Navigate to the Connection Mapping tab
  2. Click Edit
  3. Map LinkedIn fields to Inflection contact fields:
    • Required: Email
    • Recommended: First Name, Last Name, Company, Job Title
  4. Choose a mapping rule:
    • Update if Empty
    • Always Overwrite
Once leads are flowing into Inflection:

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Target Contacts in Journeys

  1. Navigate to: Journeys → Create New Journey
  2. Add a condition: Performed a Marketing Activity → Inbound Webhook Sync
  3. Use filters such as:
    • Campaign Name = “Linkedin_XYZ”
    • Lead Form ID, etc.

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Personalise Emails with Tokens

Use mapped fields like:
  • {{firstName}}
  • {{company}}
  • {{jobTitle}}
This allows for personalised confirmation, nurture, or demo follow-up emails.

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Segment Based on Status

Use Branch by Filter to route leads:
  • Based on form name
  • Based on custom answers or job title